The Power of Connection: Using Social Media to Connect Your Business
New opportunities for business owners to learn more about, and connect directly with their customers.
With the mass adoption of social media and online networking tools such as Linkedin, Facebook and Twitter, there is an opportunity for business owners to learn more about, and connect directly with, their most valuable asset base — their customers.
Recent economic uncertainty has forced businesses to go back to basics and focus on their lifeblood, their customers. Through social media and online networking tools business owners are finding ways to stay relevant to their business stakeholders through these various communication techniques, with ever-decreasing resources and expense budgets. In this presentation, Iggy discusses how cost-effective social media tools can be smartly leveraged by businesses for commercial benefit. Delivered in a practical and interactive style, this presentation includes many case studies and useful tips that guarantee to provide insights and ideas on how to engage, interact and stay relevant in an increasingly connected business world by becoming a connected business.
About your speaker
Iggy Pintado is an accomplished and experienced business leader, executive, speaker and author. He is an internationally recognised connection technology practitioner and a dedicated observer of societal and business patterns.
Across 22 years Iggy has held professional, management and executive positions in marketing, sales, channels, operations and online management at both IBM and Telstra. In 2008 he co-founded and managed ConnectGen, an online networking consulting business based in Sydney, and wrote his first book, Connection Generation - a fascinating study of how connectedness affects our place in society and business and the challenges and opportunities this presents.
As a "super-connected" networker on LinkedIn, Facebook and Twitter, he has earned his place in the Top 25 list of the most connected business networkers in Australia. Iggy was appointed Director of Marketing, Sustainability & Innovation at UXC Connect in July 2010.