At the heart of everything you do in business are human relationships. So being able to build strong relationships with the people that matter is a major part of any successful sales strategy. This two-day program is all about learning how to build sales, retain business and increase referrals through developing successful, long term relationships with clients.

Your employer will benefit because:

You’ll have the skills and understanding to close more sales, and create long-term customers for your organisation.

This program is right for you:

If you’re an account manager, client relationship/ liaison manager, sales executive/representative, technical person who supports the sales process in a client facing role.

You’ll learn how to:

• Initiate interpersonal communication with clients
• Establish client relationship management strategies
• Maintain and improve ongoing relationships with clients
• Build and maintain networks

We’ll cover:

• Defining client relationships and the elements of good and bad relationships
• The long-term benefits of developing strong client relationships
• Communication and relationship building
• Planning to build relationships
• Measuring client satisfaction, loyalty and intent to repurchase
• Identifying key loyalty drivers and setting loyalty objectives
• Developing client loyalty
• Building confidence and trust